Pixel Sonic Brand 2025
Sonic Branding
2025
Summary
Led the design strategy and creative for the new Pixel Sonic Brand identity that launched alongside the Pixel 10 and Material 3 Expressive. Our goal was to evolve the Pixel sound identity to be Premium, Modern, and Expressive with a new energetic and bold direction that complimented the rest of Google’s 2025 design expression. We redesigned every sound on Pixel through this lens, from the default ringtone to the keyboard sounds.
Summary
Led the design strategy and creative for the new Pixel Sonic Brand identity that launched alongside the Pixel 10 and Material 3 Expressive. Our goal was to evolve the Pixel sound identity to be Premium, Modern, and Expressive with a new energetic and bold direction that complimented the rest of Google’s 2025 design expression. We redesigned every sound on Pixel through this lens, from the default ringtone to the keyboard sounds.
Credits
Audio
The Next Adventure
Pixel 10 Default Ringtone
Fresh Morning
Pixel 10 Default Alarm
Kernel
Pixel 10 Default Notification
Audio
The Next Adventure
Pixel 10 Default Ringtone
Fresh Morning
Pixel 10 Default Alarm
Kernel
Pixel 10 Default Notification